20 November, 2025
SANTA BARBARA, CA. (November 4, 2025) â Blumaka, the leader in converting recycled foam into world class footwear midsole and insoles, today announced its collaboration with SUBTXTÂź, a new lifestyle, skate shoe and golf footwear brand founded by entrepreneur Jake Hexberg. The partnership introduces a groundbreaking golf and skate shoe line that combines premium craftsmanship, eco-friendly materials, and modern performance technology.

The new collection showcases the first-ever Blumaka cupsole, made for increased stability and comfort whether youâre on the golf course, skate park or simply out enjoying a leisurely stroll. Constructed from 85 percent recycled foam, the cupsole includes Blumakaâs insoles crafted from 92 percent recycled ETPU foam which is recovered from high-performance footwear manufacturing waste, offering footwear that is breathable, antibacterial, moisture-wicking, and designed to minimize impact while maximizing support and stability. Wrapped in an aesthetically vibrant and innovative design, the shoe is light, flexible, and cushiony feel that is supported by a FortiFlex construction.
âOur partnership with SUBTXT demonstrates that timeless silhouettes donât have to be boring,â said Stuart Jenkins, founder of Blumaka. âThis collaboration proves that with vision, guts, and a passion for performance and sustainability, new and meaningful ideas can come to life.â
The SUBTXT collection reflects Hexbergâs commitment to quality and sustainability, utilizing locally sourced, durable materials and partnering with passionate artisans in the Dominican Republic. The shoes embody the brand's mission and stand out from others in the market by integrating innovative recycled foam technology without compromising style or performance.Â
They are designed for individuals who care about craftsmanship, the environment, and their lifestyleâwhether on the golf course, skatepark, or city streets.
âWhen Stuart challenged me to turn my MBA capstone into a real business, I didnât realize it would lead to something as innovative as this,â said Jake Hexberg, founder of SUBTXT. âSUBTXT stands for performance, sustainability, and purpose. Every pair is built to last, made responsibly, and designed to prove that cleaner, better footwear doesnât have to compromise on style or comfort.â
Hexberg noted SUBTXTâs shoes are built for versatility and durability, merging performance and style while utilizing sustainable, locally sourced materials. The brand sets itself apart by emphasizing transparency in manufacturing and a mission to âclean up the industry one component at a time,â redefining what conscious footwear can be.
For more information visit: https://subtxtindustries.com/
About Blumaka
Blumaka is redefining how insoles are made - with purpose, performance, and the planet in mind. Based in Santa Barbara, California, Blumaka produces high-performance insoles made from over 85% recycled materials. Our patented process transforms premium foam waste - discarded during athletic footwear production - into durable, responsive, and sustainable products trusted by professional athletes and leading brands. Through independent testing, Blumakaâs NonSlip insoles are scientifically proven to deliver significant performance benefits: 90% of athletes ran faster, 80% started and stopped more quickly, and 80% had increased stability from the knee to the ground. Whether for elite performance or everyday comfort, Blumaka insoles deliver exceptional cushioning, support, and longevity - all while reducing waste and environmental impact. Learn more at www.blumaka.com.
About SUBTXT
SUBTXTÂź is a performance footwear brand dedicated to redefining where sustainably designed and sourced footwear can go. Built on the belief that responsible manufacturing and high-performance products canâand shouldâcoexist, the brand uses advanced materials and minimal design principles to create shoes that last longer and perform better. Blending influences from skate and golf, SUBTXT bridges performance, lifestyle, and sustainability through timeless design and intentional construction. Developed in the U.S. and manufactured in the Dominican Republic, SUBTXT is committed to building shoes differently than most brands, emphasizing sustainability and craftsmanship. At the core of each shoe is Blumakaâs proprietary midsole and insole technology, made with up to 85% recycled performance foamâgiving new life to discarded materials while delivering superior comfort and energy return. The shoes are paired with responsibly sourced leathers chosen for their natural durability and longevity, reducing reliance on synthetics. Learn more at www.subtxtindustries.com