Blumaka and SUBTXT Launch Sustainable Performance Golf and Skate Shoe Collection

SANTA BARBARA, CA. (November 4, 2025) — Blumaka, the leader in converting recycled foam into world class footwear midsole and insoles, today announced its collaboration with SUBTXT®, a new lifestyle, skate shoe and golf footwear brand founded by entrepreneur Jake Hexberg. The partnership introduces a groundbreaking golf and skate shoe line that combines premium craftsmanship, eco-friendly materials, and modern performance technology.

The new collection showcases the first-ever Blumaka cupsole, made for increased stability and comfort whether you’re on the golf course, skate park or simply out enjoying a leisurely stroll. Constructed from 85 percent recycled foam, the cupsole includes Blumaka’s insoles crafted from 92 percent recycled ETPU foam which is recovered from high-performance footwear manufacturing waste, offering  footwear that is breathable, antibacterial, moisture-wicking, and designed to minimize impact while maximizing support and stability. Wrapped in an aesthetically vibrant and innovative design, the shoe is light, flexible, and cushiony feel that is supported by a FortiFlex construction.

“Our partnership with SUBTXT demonstrates that timeless silhouettes don’t have to be boring,” said Stuart Jenkins, founder of Blumaka. “This collaboration proves that with vision, guts, and a passion for performance and sustainability, new and meaningful ideas can come to life.”

The SUBTXT collection reflects Hexberg’s commitment to quality and sustainability, utilizing locally sourced, durable materials and partnering with passionate artisans in the Dominican Republic. The shoes embody the brand's mission and stand out from others in the market by integrating innovative recycled foam technology without compromising style or performance. 

They are designed for individuals who care about craftsmanship, the environment, and their lifestyle—whether on the golf course, skatepark, or city streets.

“When Stuart challenged me to turn my MBA capstone into a real business, I didn’t realize it would lead to something as innovative as this,” said Jake Hexberg, founder of SUBTXT. “SUBTXT stands for performance, sustainability, and purpose. Every pair is built to last, made responsibly, and designed to prove that cleaner, better footwear doesn’t have to compromise on style or comfort.”

Hexberg noted SUBTXT’s shoes are built for versatility and durability, merging performance and style while utilizing sustainable, locally sourced materials. The brand sets itself apart by emphasizing transparency in manufacturing and a mission to “clean up the industry one component at a time,” redefining what conscious footwear can be.

For more information visit: https://subtxtindustries.com/

About Blumaka

Blumaka is redefining how insoles are made - with purpose, performance, and the planet in mind. Based in Santa Barbara, California, Blumaka produces high-performance insoles made from over 85% recycled materials. Our patented process transforms premium foam waste - discarded during athletic footwear production - into durable, responsive, and sustainable products trusted by professional athletes and leading brands. Through independent testing, Blumaka’s NonSlip insoles are scientifically proven to deliver significant performance benefits: 90% of athletes ran faster, 80% started and stopped more quickly, and 80% had increased stability from the knee to the ground. Whether for elite performance or everyday comfort, Blumaka insoles deliver exceptional cushioning, support, and longevity - all while reducing waste and environmental impact. Learn more at www.blumaka.com.

About SUBTXT
SUBTXT® is a performance footwear brand dedicated to redefining where sustainably designed and sourced footwear can go. Built on the belief that responsible manufacturing and high-performance products can—and should—coexist, the brand uses advanced materials and minimal design principles to create shoes that last longer and perform better. Blending influences from skate and golf, SUBTXT bridges performance, lifestyle, and sustainability through timeless design and intentional construction. Developed in the U.S. and manufactured in the Dominican Republic, SUBTXT is committed to building shoes differently than most brands, emphasizing sustainability and craftsmanship. At the core of each shoe is Blumaka’s proprietary midsole and insole technology, made with up to 85% recycled performance foam—giving new life to discarded materials while delivering superior comfort and energy return. The shoes are paired with responsibly sourced leathers chosen for their natural durability and longevity, reducing reliance on synthetics. Learn more at www.subtxtindustries.com